I design experiences
I design
experiences
I design
experiences
GU
RU
GU
RU
GU
RU
I have designed and launched enterprise tools, marketplaces, and IoT platforms across Amazon, Zalando, E.ON, MTV and startups—delivering measurable impact to millions of users.
I have designed and launched enterprise tools, marketplaces, and IoT platforms across Amazon, Zalando, E.ON, MTV and startups—delivering measurable impact to millions of users.
I have designed and launched enterprise tools, marketplaces, and IoT platforms across Amazon, Zalando, E.ON, MTV and startups—delivering measurable impact to millions of users.
UX industry's original sin was commoditising empathy. The real crisis isn't technology—it's the loss of the craft's soul to agile sprints and stakeholder metrics. The rebound will come when we rediscover that users are human, not data points.
UX industry's original sin was commoditising empathy. The real crisis isn't technology—it's the loss of the craft's soul to agile sprints and stakeholder metrics. The rebound will come when we rediscover that users are human, not data points.
UX industry's original sin was commoditising empathy. The real crisis isn't technology—it's the loss of the craft's soul to agile sprints and stakeholder metrics. The rebound will come when we rediscover that users are human, not data points.
My
Expertise
/ 01
Vibe Coding
Rapid Prototyping, Functional MVP Building and Microinteractions
/ 01
Vibe Coding
Rapid Prototyping, Functional MVP Building and Microinteractions
/ 02
UX Strategy & Research
User Research, Usability Audits & Heuristic Reviews and Journey Mapping & Task Flows
/ 02
UX Strategy & Research
/ 03
UX/UI Design
Wireframing & Prototyping, Interface Design for Web & Mobile and Design Systems & Component Libraries
/ 03
UX/UI Design
/ 04
Product Design & Optimization
MVP Definition & Scoping, Feature Prioritization & UX Roadmapping, Data-Driven Iteration & A/B Testing and Cross-Platform Design Consistency
/ 04
Product Design & Optimization
/ 05
Design Validation
Usability Testing & Feedback Loops, UX Metrics & KPI Mapping and Interactive Prototypes for Testing
/ 05
Design Validation
My
Expertise
/ 01
Vibe Coding
Rapid Prototyping, Functional MVP Building and Microinteractions
/ 01
Vibe Coding
Rapid Prototyping, Functional MVP Building and Microinteractions
/ 02
UX Strategy & Research
User Research, Usability Audits & Heuristic Reviews and Journey Mapping & Task Flows
/ 02
UX Strategy & Research
/ 03
UX/UI Design
Wireframing & Prototyping, Interface Design for Web & Mobile and Design Systems & Component Libraries
/ 03
UX/UI Design
/ 04
Product Design & Optimization
MVP Definition & Scoping, Feature Prioritization & UX Roadmapping, Data-Driven Iteration & A/B Testing and Cross-Platform Design Consistency
/ 04
Product Design & Optimization
/ 05
Design Validation
Usability Testing & Feedback Loops, UX Metrics & KPI Mapping and Interactive Prototypes for Testing
/ 05
Design Validation
My
Expertise
/ 01
Vibe Coding
Rapid Prototyping, Functional MVP Building and Microinteractions
/ 01
Vibe Coding
Rapid Prototyping, Functional MVP Building and Microinteractions
/ 02
UX Strategy & Research
User Research, Usability Audits & Heuristic Reviews and Journey Mapping & Task Flows
/ 02
UX Strategy & Research
/ 03
UX/UI Design
Wireframing & Prototyping, Interface Design for Web & Mobile and Design Systems & Component Libraries
/ 03
UX/UI Design
/ 04
Product Design & Optimization
MVP Definition & Scoping, Feature Prioritization & UX Roadmapping, Data-Driven Iteration & A/B Testing and Cross-Platform Design Consistency
/ 04
Product Design & Optimization
/ 05
Design Validation
Usability Testing & Feedback Loops, UX Metrics & KPI Mapping and Interactive Prototypes for Testing
/ 05
Design Validation
Who
AM
I?
Bachelors in Fine Arts From Mumbai University
HCI from Indian Institute of Technology
Bachelors in Fine Arts From Mumbai University
HCI from Indian Institute of Technology
Bachelors in Fine Arts From Mumbai University
HCI from Indian Institute of Technology
Amazon, Berlin
Amazon, Berlin
Amazon, Berlin
Senior UX Designer
Senior UX Designer
Senior UX Designer
Nov 2023 to present
Nov 2023 to present
Nov 2023 to present
Ninox Software, Berlin
Ninox Software, Berlin
Ninox Software, Berlin
Senior UX Designer
Senior UX Designer
Senior UX Designer
Dec 2020 to Aug 2023
Dec 2020 to Aug 2023
Dec 2020 to Aug 2023
Zalando, Berlin
Zalando, Berlin
Zalando, Berlin
Senior UX Designer
Senior UX Designer
Senior UX Designer
Apr 2020 to Oct 2020
Apr 2020 to Oct 2020
Apr 2020 to Oct 2020
Humanitec, Berlin
Humanitec, Berlin
Humanitec, Berlin
UX Design Lead
UX Design Lead
UX Design Lead
Jun 2018 to Spt 2019
Jun 2018 to Spt 2019
Jun 2018 to Spt 2019
E.ON Energy, Berlin
E.ON Energy, Berlin
E.ON Energy, Berlin
Senior UX Designer
Senior UX Designer
Senior UX Designer
Jan 2018 to Jun 2018
Jan 2018 to Jun 2018
Jan 2018 to Jun 2018
3D systems, SFO
3D systems, SFO
3D systems, SFO
UX Designer
UX Designer
UX Designer
Feb 2014 to Jan 2016
Feb 2014 to Jan 2016
Feb 2014 to Jan 2016
Reliance, Bombay
Reliance, Bombay
Reliance, Bombay
UI Designer
UI Designer
UI Designer
Feb 2012 to Jan 2014
Feb 2012 to Jan 2014
Feb 2012 to Jan 2014