Amazon Ring
Amazon Ring
Amazon Ring
AI-Driven Video Intelligence for SMB
AI-Driven Video Intelligence for SMB
AI-Driven Video Intelligence for SMB
Year
2025
Year
2025
Year
2025
Type
VISION / UX
Type
VISION / UX
Type
VISION / UX
Timeframe
2 months
Timeframe
2 months
Timeframe
2 months
Summary
Summary
Summary
Ring SMB Issues
500,000+ SMBs using rebranded residential tools—noisy, manual, reactive
7–10 hours weekly reviewing footage, minimal insights
Challenge: transform video into business intelligence
Overwhelming events, low engagement, no rapid incident tools
Ring SMB Issues
500,000+ SMBs using rebranded residential tools—noisy, manual, reactive
7–10 hours weekly reviewing footage, minimal insights
Challenge: transform video into business intelligence
Overwhelming events, low engagement, no rapid incident tools
Ring SMB Issues
500,000+ SMBs using rebranded residential tools—noisy, manual, reactive
7–10 hours weekly reviewing footage, minimal insights
Challenge: transform video into business intelligence
Overwhelming events, low engagement, no rapid incident tools
My Role
My Role
My Role
SMB Platform Vision
Defined AI-centered product vision for Ring SMB
Led Smart Video Descriptions and Activity design
Collaborated with product owners on direction/execution
Unified fragmented concepts into cohesive strategy
SMB Platform Vision
Defined AI-centered product vision for Ring SMB
Led Smart Video Descriptions and Activity design
Collaborated with product owners on direction/execution
Unified fragmented concepts into cohesive strategy
SMB Platform Vision
Defined AI-centered product vision for Ring SMB
Led Smart Video Descriptions and Activity design
Collaborated with product owners on direction/execution
Unified fragmented concepts into cohesive strategy
Understanding customer needs
Understanding customer needs
Understanding customer needs
To validate early concepts and uncover user pain points, we ran multiple surveys through Maze, targeting small business owners and staff who actively use video security devices.
The surveys focused on:
Daily video review habits
Notification fatigue and relevance
Trust in AI-generated summaries
Prioritization needs across multiple devices
To validate early concepts and uncover user pain points, we ran multiple surveys through Maze, targeting small business owners and staff who actively use video security devices.
The surveys focused on:
Daily video review habits
Notification fatigue and relevance
Trust in AI-generated summaries
Prioritization needs across multiple devices
To validate early concepts and uncover user pain points, we ran multiple surveys through Maze, targeting small business owners and staff who actively use video security devices.
The surveys focused on:
Daily video review habits
Notification fatigue and relevance
Trust in AI-generated summaries
Prioritization needs across multiple devices
Design Strategy
Design Strategy
Design Strategy
Activity
Activity
Activity
Activity Feature
Helps SMBs quickly find/understand past events
Simplified experience reduces time navigating footage
AI surfaces relevant incidents, cuts noise, improves clarity
Activity Feature
Helps SMBs quickly find/understand past events
Simplified experience reduces time navigating footage
AI surfaces relevant incidents, cuts noise, improves clarity
Activity Feature
Helps SMBs quickly find/understand past events
Simplified experience reduces time navigating footage
AI surfaces relevant incidents, cuts noise, improves clarity
Design Strategy
Design Strategy
Design Strategy
Activity
Activity
Activity
Importance
Recording/reviewing essential for SMB operations and safety
Only 41% access Event History, view <1% of recordings
Hundreds of events too complex, causing low engagement
Importance
Recording/reviewing essential for SMB operations and safety
Only 41% access Event History, view <1% of recordings
Hundreds of events too complex, causing low engagement
Importance
Recording/reviewing essential for SMB operations and safety
Only 41% access Event History, view <1% of recordings
Hundreds of events too complex, causing low engagement
Design Strategy
Design Strategy
Design Strategy
Activity
Activity
Activity
Customer Needs
Quick understanding of important events
Better filters/organization
Less noise from repetitive events
Easier multi-device management
Faster information consumption
Customer Needs
Quick understanding of important events
Better filters/organization
Less noise from repetitive events
Easier multi-device management
Faster information consumption
Customer Needs
Quick understanding of important events
Better filters/organization
Less noise from repetitive events
Easier multi-device management
Faster information consumption
Design Strategy
Design Strategy
Design Strategy
Activity
Activity
Activity
Who Benefits Most
All SMB users get more efficient event review
Especially valuable for multi-device businesses (43%) with higher event volume
Streamlines access without overwhelming users
Enables faster decisions in complex setups
Who Benefits Most
All SMB users get more efficient event review
Especially valuable for multi-device businesses (43%) with higher event volume
Streamlines access without overwhelming users
Enables faster decisions in complex setups
Who Benefits Most
All SMB users get more efficient event review
Especially valuable for multi-device businesses (43%) with higher event volume
Streamlines access without overwhelming users
Enables faster decisions in complex setups
Design Strategy
Design Strategy
Design Strategy
Smart Video Descriptions
Smart Video Descriptions
Smart Video Descriptions
What is it?
Quick context in notifications, feeds, timelines
Enhance understanding without watching full clips
Help assess relevance and take action
AI-generated text summaries of recorded events
What is it?
Quick context in notifications, feeds, timelines
Enhance understanding without watching full clips
Help assess relevance and take action
AI-generated text summaries of recorded events
What is it?
Quick context in notifications, feeds, timelines
Enhance understanding without watching full clips
Help assess relevance and take action
AI-generated text summaries of recorded events
Design Strategy
Design Strategy
Design Strategy
Smart Video Descriptions
Smart Video Descriptions
Smart Video Descriptions
Importance
SMBs get 40-60 daily notifications causing alert fatigue
AI summaries help quickly determine if action needed
Reduces need to watch all footage
Streamlines decisions and improves response efficiency
Importance
SMBs get 40-60 daily notifications causing alert fatigue
AI summaries help quickly determine if action needed
Reduces need to watch all footage
Streamlines decisions and improves response efficiency
Importance
SMBs get 40-60 daily notifications causing alert fatigue
AI summaries help quickly determine if action needed
Reduces need to watch all footage
Streamlines decisions and improves response efficiency
Design Strategy
Design Strategy
Design Strategy
Smart Video Descriptions
Smart Video Descriptions
Smart Video Descriptions
Customer Needs
Easy-to-understand notifications
Scannable summaries replacing manual video reviews
Fast access to critical events
Customer Needs
Easy-to-understand notifications
Scannable summaries replacing manual video reviews
Fast access to critical events
Customer Needs
Easy-to-understand notifications
Scannable summaries replacing manual video reviews
Fast access to critical events
Design Strategy
Design Strategy
Design Strategy
Smart Video Descriptions
Smart Video Descriptions
Smart Video Descriptions
Who Benefits Most
SMBs with multiple entry points/delivery zones/service areas (higher complexity)
Quick context/response essential for operational continuity
Delays disrupt workflows and customer service
AI summaries streamline situational awareness across locations
Who Benefits Most
SMBs with multiple entry points/delivery zones/service areas (higher complexity)
Quick context/response essential for operational continuity
Delays disrupt workflows and customer service
AI summaries streamline situational awareness across locations
Who Benefits Most
SMBs with multiple entry points/delivery zones/service areas (higher complexity)
Quick context/response essential for operational continuity
Delays disrupt workflows and customer service
AI summaries streamline situational awareness across locations
Design Strategy
Design Strategy
Design Strategy
Smart Video Search
Smart Video Search
Smart Video Search
Thinking in Modes
Thinking in Modes
Thinking in Modes
Mode Experimentation
Tested light/dark modes for SMB cross-device usage (desktop config, mobile monitoring)
Light mode: clarity on larger screens, daytime use
Dark mode: reduces fatigue on mobile, low-light contexts
Both follow shared design system for consistency
Mode Experimentation
Tested light/dark modes for SMB cross-device usage (desktop config, mobile monitoring)
Light mode: clarity on larger screens, daytime use
Dark mode: reduces fatigue on mobile, low-light contexts
Both follow shared design system for consistency
Mode Experimentation
Tested light/dark modes for SMB cross-device usage (desktop config, mobile monitoring)
Light mode: clarity on larger screens, daytime use
Dark mode: reduces fatigue on mobile, low-light contexts
Both follow shared design system for consistency
Impact
Impact
Impact
Transform video review from burden to operational asset
Surface key events for SMB focus
Activity users engaging 3+ times daily interact 2.5x more
Smart Video Descriptions projected to cut review time by 40%
Fundamental shift in how SMBs extract value from video
Transform video review from burden to operational asset
Surface key events for SMB focus
Activity users engaging 3+ times daily interact 2.5x more
Smart Video Descriptions projected to cut review time by 40%
Fundamental shift in how SMBs extract value from video
Transform video review from burden to operational asset
Surface key events for SMB focus
Activity users engaging 3+ times daily interact 2.5x more
Smart Video Descriptions projected to cut review time by 40%
Fundamental shift in how SMBs extract value from video